Retail Intelligence · Common Coding Platform

Menta RetailFMCG Intelligence

Ireland's unified barcode and SKU intelligence platform. Connecting brands, suppliers, and distributors through one enterprise-grade common coding infrastructure.

GS1
Globally verified barcode & GTIN standards
PIM
Single master product record across all chains
API
Direct bi-directional retailer sync connections
SaaS
Enterprise-grade cloud platform, Ireland hosted
The Problem

ThehiddentaxonIrishretail.

Every major Irish retail chain operates in a silo. A single product can carry multiple separate, entirely incompatible SKU codes across the market — with zero cross-network data alignment.

The result is thousands of hours of manual re-entry, shipment rejections, delayed product launches, and significant operational cost across the entire Irish FMCG sector.

One product · Six retailers · Six isolated codes
SKU-001
Musgrave Group
Isolated
SKU-002
Tesco Ireland
Isolated
SKU-003
Dunnes Stores
Isolated
SKU-004
Aldi Ireland
Isolated
SKU-005
Lidl Ireland
Isolated
SKU-006
BWG Foods
Isolated

Menta's Common Coding Platform unifies all retailer codes into one verified master product record.

Common Coding Platform

Phasedinfrastructurebuilttobecomethenationalstandard.

Phase 1
Live Build

Enterprise PIM Hub

Single master data entry. Automated code mapping generating exact spreadsheet models matching Dunnes, Tesco, and Musgrave workflows. Multi-shop stock tracking with real-time EU 1169 compliance validation.

Zero retailer dependencyGS1 & GTIN alignedEU 1169 compliance
Phase 2
Coming Q3 2026

Live Retailer Sync

Direct, bi-directional API connections. Automated product registration pushes and live status monitoring with active corporate buying chains — Musgrave, Tesco, Dunnes, Aldi, Lidl, and BWG.

Bi-directional APIsAuto-registrationLive status feeds
Phase 3–4
Roadmap

National Data Hub

Federated regional middleware integration. Anonymised performance dashboards and category benchmarking files across the entire user base — establishing Ireland's definitive product master index.

Anonymised benchmarksCategory intelligenceNational standard
Phase 5
Roadmap

IoT & HACCP Engine

Continuous cold-chain temperature logging. Automated compliance tracking for physical retail layouts and managed as a distinct capability layer for regulated perishables and pharmaceutical categories.

Cold-chain loggingHACCP automatedCompliance tracking
Who We Serve

Built for every node in the Irish supply chain.

01 / 03

Retailers

National Multiples & Symbol Groups

  • Eliminate inbound data checking overhead
  • Reduce EDI invoice exceptions to near zero
  • Accelerate supplier onboarding timelines
  • Standardise product listings across all stores
Musgrave · Tesco · Dunnes · Aldi · Lidl · BWG
02 / 03

Suppliers

FMCG Brands & Consumer Goods Producers

  • Single master product record across all chains
  • Automated EU 1169 allergen compliance checks
  • Real-time phantom stock detection and alerts
  • Slash new SKU listing time from 14 days to hours
Brands managing 20 to 1,000+ active SKUs
03 / 03

Distributors

Logistics Carriers & Wholesale Networks

  • Multi-shop inventory visibility on one screen
  • Package dimensions, pallet maps, batch codes
  • ASN-to-warehouse alignment — zero rejections
  • Cross-border ERP integration (SAP / Oracle)
National logistics carriers & import conglomerates
Platform Capabilities

Enterprise-grade from day one.

GS1 & GTIN Standardisation

Every product anchored to globally verifiable GS1 barcodes and GTIN identifiers — the international language of retail commerce.

EU 1169 Compliance Engine

Automated validation against EU Food Information Regulation 1169/2011 — allergen flags, label constraints, font thresholds. Zero compliance exports without a pass.

Phantom Stock Elimination

Real-time cross-referencing of ERP stock records with actual distribution centre updates eliminates ghost inventory across your entire retail network.

Multi-Shop Inventory Control

Package dimensions, box weights, pallet configs, and batch codes linked to live stock parameters across every shop in your network.

AWS Ireland Hosted

Strictly federated databases within AWS eu-west-1. Your cost maps, margins, and supply values are fully isolated — never shared with competing brands.

Automated Spreadsheet Export

Phase 1 generates exact manual spreadsheet models matching current Dunnes, Tesco, and Musgrave buyer workflows — zero IT dependency required.

Designed to integrate with

Ireland's full retail ecosystem.

Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
Musgrave Group
Tesco Ireland
Dunnes Stores
Aldi Ireland
Lidl Ireland
BWG Foods
SuperValu
Centra
Spar Ireland
Costcutter
Londis
Mace
Gala Retail
Eurospar
How It Works

From fragmented data to national standard.

01
Register

Submit your SKU catalogue. Our onboarding team maps your existing product data against GS1 standards.

02
Map

Automated code mapping generates retailer-specific spreadsheet models for Dunnes, Tesco, Musgrave and more.

03
Validate

Every record is run against EU 1169 and GS1 guidelines. Non-compliant entries are flagged before export.

04
Deploy

Export verified product files directly to retailer buying teams. Phase 2 enables full live API synchronisation.

Enterprise Services

Structured for scale. Locked for certainty.

Enterprise contracts with long-term commitment frameworks, delivering operational certainty for both parties.

High-Tier Scaling Brands

Enterprise Starter

20 – 80 active SKUs
  • Full PIM core framework
  • Automated spreadsheet exports
  • EU 1169 compliance engine
  • Standard logistics dashboard
Dominant FMCG Suppliers

Enterprise Growth

80 – 250 active SKUs
  • Advanced multi-shop tracking
  • Perpetual inventory monitors
  • Priority template mapping
  • Dedicated tech account engineering
Multinationals & National Carriers

Elite Master Framework

1,000+ SKUs across borders
  • Custom API pipelines (SAP/Oracle)
  • Multi-country translation matrices
  • On-site account engineering team
  • Unlimited SKU processing

Readytoendthefragmentationandleadthestandard?

Book a platform demo or speak directly with our enterprise team. Replies within the same business day.

+353 87 463 8564·Sandyford, Dublin D18·mentaretail.net
Menta Retail Ireland LTD
A Division of Menta Group EU LTD
Unit 1a, Bracken Business Park, Sandyford, Dublin D18 H283
hello@mentaretail.net
+353 87 463 8564
Enterprise demos available now
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